The Do’s and Don’ts of Implementing Commerce Cloud Solutions
Commerce cloud solutions are excellent tools for increasing your agility and ability to adapt in an increasingly competitive marketplace. As the market has evolved, so have consumer demands. A lax engagement strategy and so-so eCommerce technology won’t win your brand any points.
To stay ahead of competitors, and retain and attract key customers, you need to deliver a fully-connected customer experience.
Key Do’s and Don’ts of Implementing Commerce Cloud Solutions
Transitioning to a new commerce cloud platform can be challenging. After all, you’re changing how your brand caters to customers. Blindly selecting a platform can be a costly error that seriously hurts your business.
Before implementing new commerce solutions, keep in mind a few key do’s and don’ts:
- DO: Select a platform that provides in-depth customer data. Data is the lifeblood behind successful brands. Gaining access to information like buying behaviors, demographics and sales patterns helps you dominate the sales cycle. Be sure to select a solution that provides in-depth reports and analytics, granting you a full view of your customers.
- DO: Consider a solution that works with CRM technology like Salesforce. Salesforce is one of the most robust and trusted CRM platforms in the world. Global brands rely on Salesforce as part of their eCommerce strategies. For a seamless selling experience for you – and an even better buying experience for customers – consider commerce cloud technology that is built natively on Salesforce.
- DON’T: Pick a solution that requires complex integrations. Complicated software integrations waste valuable resources, and are a headache to roll out to employees. Part of finding the right technology is picking the solution that works best for your customers and your workforce. For best results, select a solution that doesn’t require IT staff to build and maintain complex integrations.
- DON’T: Choose a platform that relies on siloed systems. One of the major downfalls of separate eCommerce and CRM platforms is that they act as siloed systems. This means you’re responsible for jumping back and forth between solutions, which can lead to data disparities and downstream issues. Commerce cloud technology should deliver a single experience that lives on cloud-based CRM solutions like Salesforce.
A Better Commerce Cloud Solution Is Here
At CloudCraze, we know your end business goal: To deploy a faster, more connected commerce solution that drives sales and improves customer relationships.
As a solution built natively on Salesforce, the leading CRM platform, we deliver seamless multi-channel customer interactions. When you leverage our solution, you’re gaining core Salesforce capabilities, and the opportunity to conduct billions of dollars in transactions.
To discover more about the opportunities inherent in a cloud-based commerce solution, fill out the form to the right for our report, "The B2B Digital Commerce Imperative."