Webinar with Forrester and Univar: Be Bold in Your Digital Transformation—Drive Speed to Revenue with B2B Commerce

Digital transformation is a hot topic, and for good reason. B2B customers have been primed in their personal lives to expect an online B2B experience. New technology is paving the way for more, better and faster options for companies to deliver those experiences, and competitive forces are making digital transformation a business imperative.

In this webinar Liz Herbert, VP and Principal Analyst at Forrester will explain how real digital transformation requires fast, sweeping modernization of old systems into new cloud-based systems that are agile, mobile and able to deliver disruptive, real-time intelligence. She will introduce five signs that your current approach is not bold enough and five ways to turn your strategy around before it is too late.

Univar, one of the largest global chemical distributors, recognized the need for a digital transformation to capture the growth in B2B commerce and to stay ahead of competition. Andrew Willis, Director of Digital Commerce, Commercial Operations and Business Development, will share how Univar, with the help of Deloitte Digital, made a strategic investment in B2B commerce. In just twelve weeks the company launched a commerce a solution built on CloudCraze to:

  • Improve customer experience and engagement
  • Drive revenue and customer acquisition growth
  • Increase operational efficiencies and productivity

Download the webinar to learn the bold strategies for embarking on your digital transformation and actionable advice for building and launching a commerce program that dramatically increases customer engagement and speed to revenue.



Andrew Willis – Digital Commerce Director, Univar

As the Director of Digital Commerce at Univar, Andrew Willis is the primary thought leader and executor of an organization-wide digital transformation.

Andrew leads a team responsible for the development of Univar’s digital capabilities, the supporting data analytics and change management. His responsibilities include product development, business intelligence, change management, digital marketing and continuous improvement.

Andrew obtained his B.S. in Economics from the University of Puget Sound and and M.B.A. from the University of Washington.

Liz Herbert – Forrester VP, Principal Analyst Serving Application Development & Delivery Professionals

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisionsSpecific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

Leor Bachar – Principal at Deloitte Digital

deloite digital

As a principal with Deloitte Digital, Leor leads the CloudCraze eCommerce practice. He manages the Deloitte Digital/CloudCraze alliance and leads a number of large implementations with clients across various industries. For over 15 years, Leor has been helping clients design and implement digital solutions to improve customer engagement, increase revenues and reduce operating costs. As such, he has led numerous projects to align business strategy with digital technologies.

He has implemented packaged and custom digital solutions to enable clients and their customers to interact and transact using digital channels such as web, mobile and social. Leor has experience with a wide variety of technologies including Salesforce, CloudCraze, Microsoft Azure, Microsoft SharePoint, TIBCO, and others.

Leor holds a Bachelor’s degree from Harvard University, and MBA from NYU Stern School of Business.

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CloudCraze powers commerce solutions for a growing list of the world’s most recognizable brands.