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Most B2B companies have relied on thick print catalogs, armies of sales reps, and well-staffed call centers to generate and manage customer purchases. But B2B customers have moved their research and transaction activities online and on mobile. As a result, B2B companies must reevaluate critical customer engagement strategies and core investments in commerce infrastructure, as noted in the Forrester Research, “Digital Is Busy Transforming B2B” report from August 2015. One of those strategy considerations includes implementing your eCommerce platform on Salesforce.
Guest speaker Andy Hoar, Principal Analyst at Forrester Research, will join Lori Jarchow, Director of IT Business Solutions at Ecolab, and Ray Grady, Executive Vice President at CloudCraze, to discuss how B2B companies can thrive in an era of transformed customer expectations and provide real-world examples from Ecolab’s eCommerce implementation on Salesforce. The webinar will be moderated by Internet Retailer’s Managing Editor of B2B eCommerce, Paul Demery.
In this webinar you’ll learn:
Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy is the author of Forrester’s B2B eCommerce playbook and is a leading authority on B2B eCommerce business and strategy.
Ray serves as executive vice president at CloudCraze, the native eCommerce solution on Salesforce. With nearly 15 years of executive experience in the B2B commerce space, Ray spearheads CloudCraze growth and strategic investments. Previously, Grady was senior vice president and general manager of Acquia, one of the fastest-growing SaaS providers in the world. He is also co-founder of Acquity Group, which was acquired by Accenture Interactive for $316 million in 2013.
Lori is responsible for the strategy and execution of customer-facing digital solutions at Ecolab, including Customer Portal, eCommerce, Ecolab.com, marketing automation, and selected business applications. In addition, she is responsible for IT Delivery for both Food and Beverage and the Textile care divisions at Ecolab. Lori is often sought for her insight and experience leveraging the Salesforce platform and recently presented at Dreamforce 15 in the “Deliver Next Generation eCommerce with Customer Communities.”