What B2B Marketing Leaders Can Learn About Digital Subscription Pricing From the Software Industry’s Transition to SaaS
The software industry is moving from physical product sales to a software-as a-service model. In doing so, they are also changing their pricing strategy from a cost-based thinking to a value-based model. This outside-in approach allows companies to maximize revenue while providing customers with the value they seek.
As B2B marketing leaders of more traditional industries-manufacturers, for example- look to sell digital services and monetize data, they will benefit from understanding this pricing strategy as well.
Read the report to learn how B2B companies maximize the value of their digital services and subscription offerings.