Amazon has been a key influencer in the shift to eCommerce in B2B in a variety of ways. This revolution has been a challenge for midmarket companies, forcing them to rethink processes, invest in costly IT integrations and align traditional selling channels with digital.
Fortunately, the IT costs associated with commerce have steadily decreased, and the arrival of SaaS-based B2B commerce systems has helped reduce the risk of overspending on technology due to their ability to easily configure new products and services without the need for heavy coding.
But even with the right SaaS system in place, navigating the digital world for the first time can be complicated, and making the wrong move out of the gate can set businesses behind.
This whitepaper will serve as a guidebook for midmarket companies to ensure a smooth digital commerce implementation in the age of Amazon.
Complete the form to download A Guide to Developing a Midmarket Digital Commerce Strategy.