Webinar with Forrester: 2017 B2B Survey Results & Analysis: How B2B Buyers Shop, Think & Behave

VP & Principal Analyst Andy Hoar from Forrester Research teamed up with Internet Retailer to conduct a survey of B2B businesses to understand their experiences buying online. The survey of both corporate end users and corporate procurement managers produced fresh data about buy-side benchmarks related to B2B channel research and buying preferences, B2B mobile and tablet device behavior, etc.

Watch the webinar to hear Andy Hoar, Principal Analyst from Forrester Research, present the fresh survey data and analysis about how B2B companies are buying online. He then shares critical insights about how sellers can capture the opportunity through a successful operating model.

Andy Peebler also presents CloudCraze customer stories--Nexeo Solutions, Coca-Cola and WABCO--and explains the benefits they've realized through B2B Commerce on Salesforce. Peebler and Hoar then engage in a thoughtful exchange about commerce use cases and B2B trends.


Andy Hoar - Principal Analyst at Forrester Research serving eBusiness & channel strategy professionals

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy is the author of Forrester’s B2B eCommerce playbook and is a leading authority on B2B eCommerce business and strategy.

Andy Peebler - General Manager, West Region

Andy is the General Manager of West Region Business Development for CloudCraze, the enterprise B2B commerce platform built natively on Salesforce. Prior to CloudCraze, Andy served as Chief Revenue Officer for ICF Olson, a digital agency, bringing together the capabilities, people and clients of various acquired agencies. Andy was responsible for developing the go to market strategy for the newly created agency and driving overall growth.

Related Customer Stories

CloudCraze powers commerce solutions for a growing list of the world’s most recognizable brands.