2016 State of Digital Commerce Report

state-of-digital-commerceDigital commerce is a critical channel for revenue for B2B and B2C brands alike. The challenge for brands is continuously adapting their eCommerce offerings to meet the changing needs of buyers.

Based on analysis of 340 marketing and IT professionals, the 2016 State of Digital Commerce Report offers insight into where B2B and B2C eCommerce fall short when it comes to offering a cohesive commerce experience across devices, and highlights the key improvement areas for brands to excel in a new era of commerce.

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