Salesforce’s acquisition of B2C retail commerce provider, Demandware, brought widespread recognition to the importance of commerce in a full-suite software offering. Learn more about the acquisition in an interview with CloudCraze CEO Chris Dalton and CRN Magazine, “What Channel Challenges Does Salesforce Face in Turning Demandware Into Commerce Cloud.”
CloudCraze, a software developer based in Chicago, built the first e-commerce solution on Force.com — one that six years later remains the only native e-commerce technology that runs on the Salesforce platform. As a Platinum partner, CloudCraze is tightly integrated into the accounts of some of the largest Salesforce customers, such as Coca-Cola.
Chris Dalton, CloudCraze’s CEO, told CRN he welcomes the introduction of Demandware’s technology into the Salesforce portfolio, which will create more of an emphasis on commerce in the ecosystem. He said he doesn’t expect the platform to ever compete in the B2B commerce market his company has carved out for Salesforce.