The Battle Between ERP and CRM for B2B Commerce

Jan 30, 2018

Today’s B2B buyers aren’t satisfied with the status quo. They’re looking for rich, cross-channel buying experiences that make it easy to locate product information and complete purchases, similar to the experiences they enjoy when they shop on Amazon or other consumer sites.

Learn why an ERP system isn’t enough to provide a customer-centric buying experience with insights from CloudCraze president and CCO, Ray Grady, via his newest post on CIO.com.