Industry Leader Launches New B2B eCommerce Site Powered by CloudCraze

February 4, 2013

Global software and systems provider chooses CloudCraze to expand into new channels with speed and scalability.

CloudCraze, the leader in on-demand Salesforce eCommerce, today announced that a leading provider of industrial software, control systems and embedded computing platforms is using CloudCraze to power its new U.S., Canadian and European B2B ecommerce site.

During the last two decades, the global leader has grown and evolved, both organically and through acquisitions, and through it all, it has maintained its commitment to provide customers with cutting edge technology. Opening an eCommerce channel for the first time enables the company to keep pace with evolving trends and technologies and to build a foundation toward future cross-channel growth.

The online store is a comprehensive enterprise ecommerce system allowing product merchandising, pricing and promotion through an easy-to-use interface. The client chose CloudCraze over the corporate standard Hybris, because of CloudCraze’s speed and flexibility to deliver an online shopping experience that included guided-selling and product-bundling, both important components in its initial foray into eCommerce.

CloudCraze, the first and only proven enterprise-class eCommerce product developed natively on the Platform. Its unique architecture allows for the seamless melding of CRM and eCommerce processes without expensive integration costs. Shared meta-data Customer and Account objects guarantee a 360-degree view of customer interactions. CloudCraze also leverages the scalability of the Salesforce Platform to deliver multi-site, multi-language and multi-currency solutions globally.

“This global deployment with another industry leader is confirmation that traditional on-premise eCommerce is being unseated by a new paradigm. Only CloudCraze could meet the needs of this client’s first foray into eCommerce and deploy their site in just three months at this price-point,” said Bill Loumpouridis, President and CEO at EDL Consulting and Founder at CloudCraze.