April 5, 2018
How CPGs Can Evolve Consumer Relationships with Direct Digital Commerce
July 18, 2016
Learn from granola brand Bear Naked and CloudCraze EVP Ray Grady about how CPG brands can understand behavioral patterns of prospects and scale quickly to super charge business growth.
“Granola brand Bear Naked is a great example of a CPG company extending commerce directly to consumers. The company recognized an opportunity to drive customer engagement by offering customizable products (similar to Nike ID), so it developed a consumer site allowing shoppers to create personalized granola mixes.”
This unique offering sets Bear Naked apart from competition and allows it to engage with the shopper over time and forge longer-term relationships.
Read the full article on MarTech advisor.