April 5, 2018
FIR Podcast Network: How Digital Channels are Transforming B2B Sales
December 4, 2017
Our guest for this week’s episode is Ray Grady, the President of CloudCraze. In a recent report, CloudCraze uncovers the value B2B organizations are seeing from digital channels and their future expectations for online sales. Forrester expects eCommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. by the end of 2017. Without a doubt, a digital revolution has taken place in B2B, leading to explosive growth for those who have invested in eCommerce.
Listen to the podcast here.