In today’s world, people crave convenience – whether in their personal lives or within business. Companies can’t survive if sales, marketing and CRM operate in silos – and B2B companies are no exception. Customers expect their B2B experience to be convenient, easy to use and personalized. Companies need to deliver on these expectations to increase customer engagement.
In this exclusive interview with CRMBuyer, Andrew Witherspoon, executive vice president of CloudCraze and head of our product group, offers advice on enhancing customer engagement in B2B relationships and the relationship between CRM, sales, commerce, and marketing.
Read the full article at CRMBuyer.com: CloudCraze EVP Andrew Witherspoon: For Successful B2B, Set Aside Expectations