CloudCraze to Join the
Salesforce Family!

We've signed a definitive agreement to be acquired by Salesforce.

March 12, 2018

Today is a big day for CloudCraze—we’ve signed a definitive agreement to be acquired by Salesforce, the global leader in CRM. Built natively on Salesforce’s leading cloud platform, our powerful B2B commerce capabilities enable companies to deliver a more comprehensive personalized experience for their business customers throughout the buying process.

Our customers are at the core of every new product or strategic decision we make. As we look ahead to joining the Salesforce family, we’re even more excited about the opportunity to help forward-thinking companies deepen business buyer engagement and increase their share of the market for years to come.

Best-in-class companies, including Coca-Cola, Cummins, Ecolab, Land O’ Lakes, and WABCO, rely on CloudCraze to power global B2B commerce experiences and connect directly with their customers and partners. CloudCraze equips market leaders to grow sales, reduce costs, and increase customer satisfaction.

The B2B commerce industry is expected to grow from $889 billion today to $1.2 trillion by 20211, and capturing this opportunity has never been more important for businesses. With the addition of CloudCraze to the Salesforce Commerce Cloud, Salesforce and its customers can now take advantage of this shift to digital commerce, enabling business buyers to browse and purchase online as easily as consumers shop today.

The increasing demand for B2B commerce solutions in the cloud has been a core contributor to our incredible growth since being founded in 2009. After a $20 million funding round from Insight Venture Partners and Salesforce Ventures in 2017, we have supercharged product development and become a market leader in the U.S. and EMEA. CloudCraze has been recognized as a Visionary in the Gartner Magic Quadrant for Digital Commerce 2017; and a Strong Performer in The Forrester Wave: B2B Commerce Suites, Q1 2017, and The Forrester Wave: B2B Commerce Suites for Midsize Organizations, Q3 2017.

We are thrilled that we will soon become part of the amazing Salesforce family and continue to push B2B commerce forward.

Ray Grady
President and Chief Customer Officer


1US B2B eCommerce Will Hit $1.2 Trillion By 2021, Forrester Research, Inc., June 5, 2017

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