April 5, 2018
CloudCraze Commerce Technology Fuels Bear Naked’s® Customizable Granola
April 26, 2016
Powered by CloudCraze commerce, BearNakedCustom.com, implemented by Avionos, is the brand’s first direct-to-consumer offering and allows consumers to order custom granola mixes online
CloudCraze, the enterprise commerce platform built natively on Salesforce, announced today that Bear Naked has launched BearNakedCustom.com on CloudCraze, allowing consumers to choose from 50 locally sourced ingredients to create personalized granola blends through an easy-to-use online order experience.
With the user-experience delivered by Avionos, a digital consultancy, Bear Naked implemented and launched BearNakedCustom.com on CloudCraze in just four months, including the integration with cognitive technology, IBM Chef Watson, which helps consumers pair ingredients based on smart culinary insights. BearNakedCustom.com is the first-of-its kind virtual kitchen for granola lovers, allowing consumers to create up to 1,000 different flavor pairings.
“When creating commerce experiences in the age of the customer, personalization is key,” said Ray Grady, EVP at CloudCraze. “With BearNakedCustom.com, consumers can create the perfect granola blend based on their personal preferences, tastes and guidance from IBM Chef Watson’s smart artificial intelligence. This is a great example of how CloudCraze can help brands launch innovative offerings quickly to start generating immediate ROI.”
Bear Naked selected the CloudCraze platform for its rapid implementation, flexible technology integration and scalability across geographies and channels. Additionally, since CloudCraze is built natively on Salesforce, Bear Naked benefits from a 360-view of customer insights. With Avionos support on implementation of both CloudCraze and IBM Chef Watson, Bear Naked now offers an unparalleled, personalized experience that is agile and can scale for growth.
“We were excited to apply our commerce domain expertise into this groundbreaking custom experience envisioned by Bear Naked,” said Craig Traxler, co-founder at Avionos. “The Bear Naked, CloudCraze, IBM Watson, and Avionos teams worked in concert to seamlessly bring the site to fruition in record time. Bear Naked is the first brand to give the consumer so much influence in terms of their purchase.”
To try out the Bear Naked customized granola experience for yourself, visit: BearNakedCustom.com
To learn more about CloudCraze and its suite of enterprise commerce capabilities, visit: cloudcraze.com
CloudCraze delivers robust B2B and B2C eCommerce native on Salesforce. CloudCraze allows businesses to deploy mobile storefronts quickly, generate online revenue in weeks, and easily scale for growth. In a single Salesforce instance, CloudCraze shares data and processes with existing Salesforce CRM deployments for a 360-degree view of the customer. And, it’s all easily managed through the point-and-click Salesforce interface. CloudCraze powers eCommerce for Coca-Cola, Avid, ABInBev, Barry-Callebaut, Ecolab, GE, L’Oreal, Kellogg’s and more.
Avionos is the digital services and solutions firm that delivers connected customer engagement and extends the brand promise beyond traditional expectations. Avionos brings together marketing, sales, and customer care to drive unparalleled business outcomes via connected and cloud technologies, working with clients such as the American Medical Association, Kellogg’s, Plantronics, and Sears Avionos was recently named 2016 partner of the year for Acquia. avionos.com