CIO: How Digital is Fueling a More Dynamic B2B Commerce World

December 6, 2017

Digital commerce is a must for any brand operating in today’s B2B marketplace. But SaaS technology is the new prerequisite for growth.

Early adopters of SaaS technology for digital commerce are seeing results. In a recent survey of B2B decision makers, CloudCraze (my employer) found that companies that have invested in digital commerce solutions have achieved significant growth as well as improvements in customer acquisition, retention and sales efficiency.

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