IT leaders don’t always have great working relationships with their marketing counterparts, but the technology decisions they make can have significant impact on marketers. Learn advice from digital and IT leaders, including our VP of Product Development Shawn Belling, to improve marketing-IT collaboration.
“When marketing and technology collide, too many IT departments react with extreme measures. CIOs and IT professionals can choose to block marketing efforts, get out of the way entirely or embrace strategies that position their technical expertise to have the greatest impact, according to a set of marketing executives who spoke with CIO.com.”
Read the full story, Marketing Pros Discuss What They Want from IT, in CIO.com.