Busting B2B Commerce Myths That Cause Resistance From Sales Teams

January 29, 2018

B2B buyers’ growing expectations for the fast and convenient service they get in their personal lives are putting major pressure on salespeople to keep up with demand. According to Salesforce research, 80 percent of business buyers expect B2B companies to respond and interact with them in real time.

To ease concerns about digital commerce technology, manufacturers must deconstruct common myths that are driving resistance and communicate how salespeople can benefit from providing exceptional online experiences to customers through digital.

Learn more in Manufacturing Business Technology Magazine from CloudCraze President and CCO, Ray Grady, and Deloitte Digital Managing Director of Commerce and Content, Paul Do Forno.

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