Barry Callebaut Selects CloudCraze™ to Build Dynamic eCommerce Storefront with New Portal Capabilities

November 30, 2015

Global eCommerce solution for Barry Callebaut’s expansive network launches with online storefront for Italian gourmet customers

CHICAGO, Nov 30, 2015— As a result of a successful pilot of its Italian eCommerce storefront, Barry Callebaut enters phase two of its online storefront implementation through CloudCraze™, an enterprise eCommerce platform provider built on the Salesforce Platform. The centrally managed platform has simplified the global chocolate manufacturer’s complex network into an intuitive and integrated platform to allow partner agents to easier meet the needs of their diverse multinational customers. Phase two will expand these capabilities to additional global storefronts.

In an effort to accommodate a complex array of buyers in different countries, Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, has leveraged the CloudCraze platform to help navigate its different storefronts, prices, and products after scaling to 52 factories and almost 10,000 employees worldwide since 1996. CloudCraze has enabled Barry Callebaut to build a dynamic buyer environment that could support multiple markets and countries.

“After looking into their various options, including SAP, ATG [Oracle], and IBM commerce, we identified CloudCraze as the best choice because of its architecture requirements, compatibility with Salesforce, cost, and time to market,” said, Steven Vandamme, Barry Callebaut’s Chief Information Officer. “CloudCraze has given us an eCommerce solution that could accommodate the customized experience we were seeking while leveraging the investment in Salesforce we’ve already made and we are thrilled to expand these capabilities in phase two to additional storefronts around the world.”

The only eCommerce platform built natively on Salesforce, CloudCraze enabled Barry Callebaut’s CRM and eCommerce platforms to seamlessly share processes. CloudCraze also extended Barry Callebaut’s existing Service Cloud functionality so partner agents can complete self-service use cases. Finally, CloudCraze gave Barry Callebaut the ability to customize price and commission points, while it also enabled order-on-behalf capabilities for 4,000 outlet customers through web and mobile storefronts.

“As the world’s leading manufacturer of high-quality chocolate and cocoa products, eCommerce was key to Barry Callebaut’s growth,” said Andrew Witherspoon, executive vice president of CloudCraze. “We look forward to continuing to work with them in phase two of the global project by expanding these capabilities to their Brazil and France eCommerce storefronts.”

To learn more about CloudCraze’s work, visit

About CloudCraze

CloudCraze delivers enterprise-class cross-channel eCommerce on Salesforce that is four times faster and one-fifth the cost of traditional eCommerce applications. CloudCraze is built natively on the Salesforce1 Platform so clients can deploy mobile storefronts quickly, begin generating online revenue in weeks, and easily scale for growth. In a single Salesforce instance, CloudCraze shares data and processes across eCommerce and CRM and it’s all easily managed through the point-and-click Salesforce interface. CloudCraze is working with clients like PonoMusic, Barry Callebaut, Avid and Zimmer Dental.

About Barry Callebaut

Headquartered in Zurich, Switzerland, the Barry Callebaut group is the world’s leading manufacturer of high-quality chocolate and cocoa products. With thousands of employees across thirty different countries, the company has a strong presence in all stages of the industrial chocolate value chain. Primarily a business-to-business company, its customers include national and multinational branded consumer goods manufacturers as well as artisanal users of chocolate. Barry Callebaut is the world’s largest cocoa producer and grinder and one in five chocolate and cocoa products consumed worldwide contains Barry Callebaut product.