Avid Goes Live with CloudCraze to Power its Next Generation Online Stores

February 24, 2015

Global leader in media technology adopts CloudCraze Enterprise eCommerce for Salesforce

Deerfield, IL – February 24, 2015 – CloudCraze, a salesforce.com partner and the leader in on-demand Salesforce eCommerce announced that Avid, the leader in digital audio and video technology used to make the most listened to, most watched and most loved media in the world is using CloudCraze to power its online stores worldwide. CloudCraze replaces a hosted on-premise solution.

Avid Store Screenshot - cloudcraze ecommerce

With CloudCraze, Avid re-launched three global storefronts for its Consumer, Academic and Employee sites in six languages and five currencies. Built natively on the Salesforce1 Platform, CloudCraze provides a comprehensive eCommerce system that seamlessly melds with Avid’s Salesforce CRM and is integrated with its back office SAP systems.   The extensibility of the CloudCraze offering will allow Avid to quickly add other product offerings, such as the recently announced Avid Marketplace.  Visit http://shop.avid.com/.

“Avid was looking for an agile, cloud ecommerce solution that supports our IT strategy for rapid development, quick value to the business and global scalability,” said Jonathan Thomas, CIO of Avid. “After a comprehensive review of our options, we chose CloudCraze for its speed and flexibility in meeting our eCommerce and IT strategy goals. With CloudCraze, we’ve achieved a 5 month ROI, and have been able to quickly rollout new features to support our business evolution to digital fulfillment.”

“This latest global deployment is further evidence that traditional on-premise eCommerce is being unseated by a new paradigm. Only CloudCraze could meet Avid’s needs for speed and scalability for its global B2C and B2B business at this price point,” said Bill Loumpouridis, CloudCraze Founder.

About CloudCraze

CloudCraze delivers enterprise-class B2B/B2C cross-channel eCommerce on Salesforce that is four times faster and one-fifth the cost of traditional ecommerce applications. CloudCraze is built natively on the Salesforce1 Platform so clients can deploy mobile storefronts quickly, begin generating online revenues in weeks, and easily scale for growth. In a single Salesforce instance, CloudCraze shares data and processes across eCommerce and CRM and it is all easily managed through the point-and-click Salesforce interface. With full Community collaboration built right in, CloudCraze clients engage customers with Commerce, Content and Community for a 360º view of the customer.

About Avid Technology, Inc.

Through Avid Everywhere™, Avid delivers the industry’s most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on FacebookInstagramTwitter, YouTube, LinkedIn, or subscribe to Avid Blogs.

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