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Aktion Partners Leads Investment in Customer Engagement Commerce Platform Provider CloudCraze™

August 4, 2015

Strategic investment by Acquity Group co-founders spins company out of EDL Consulting and strengthens capabilities to fill the void for agile and scalable cloud-based omni-channel commerce solutions

CHICAGO – August 4, 2015 – Chicago-based investment firm Aktion Partners led an investment round in Customer Engagement Commerce platform provider CloudCraze™ in a deal that will help the company scale quickly and fill a void in the growing B2B commerce space for agile and scalable cloud solutions.

The transaction combines the technology at CloudCraze with the commerce experience of Aktion Partners, which is led by the team that grew digital agency Acquity Group from a startup to a publicly traded company acquired by Accenture. With the additional capital, CloudCraze’s native Salesforce application is positioned to elevate Salesforce as a leading omni-channel commerce platform for B2B companies.

“Aktion Partners has a proven track record of building high-growth Commerce channels, and we couldn’t be more excited to work with them to help fill the market’s demand for more agile, effective and scalable commerce solutions,” said Bill Loumpouridis, President and CEO, CloudCraze. “Not only will this transition help us strengthen our position in the market, but it will also allow us to provide additional resources for new and existing clients.”

While the average eCommerce platform takes an average of 9 to 12 months to launch, CloudCraze allows for an average of 8 to 12 week implementation – up to four times faster than most competitors. Because it’s based in the cloud, implementation can also be as little as one-fifth of the cost, making it uniquely qualified as one of the most flexible solutions in the market.

“CloudCraze is at the center of three major, rapidly-growing markets in omni-channel commerce and has an incredible opportunity to take on the perfect storm of the fractured eCommerce space, maturity of the Salesforce SaaS marketplace and a shift towards B2B2C,” said Chris Dalton, Aktion Partners Co-founder and Partner.“ As the only addition to the newly released Forrester Wave report on B2B Commerce Suites, CloudCraze received major market validation, and the strategic investment by Aktion Partners will transform the company into a global leader in B2B eCommerce platforms.”

To learn more, visit cloudcraze.com.

About Aktion Partners

Formed by successful serial entrepreneurs and 20 year partners Chris Dalton, Matt Schmeltz and Paul Weinewurth, Aktion Partners aims to build and invest in technology ventures. The group’s successful track record includes five major exits, including the sale of Acquity Group (NYSE: AQ) to Accenture (NYSE: ACN) in 2013. Each member is also a seasoned board member for leading technology companies and various charitable groups.

About CloudCraze

CloudCraze delivers enterprise-class B2B/B2C cross-channel eCommerce on Salesforce that is four times faster and one-fifth the cost of traditional ecommerce applications. CloudCraze is built natively on the Salesforce1 Platform so clients can deploy mobile storefronts quickly, begin generating online revenue in weeks, and easily scale for growth. In a single Salesforce instance, CloudCraze shares data and processes across eCommerce and CRM and it’s all easily managed through the point-and-click Salesforce interface. CloudCraze is working with clients like Pono Music, Barry Callebaut, Avid and Zimmer Dental. CloudCraze was one of 8 firms recognized in The ForresterWave™: B2B Commerce Suites, Q2 2015. CloudCraze is a Platinum ISV Partner within the Salesforce Cloud Alliance Program.

Salesforce, Salesforce1, AppExchange and others are among the trademarks of salesforce.com inc.

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