April 5, 2018
70% of Brands Splurge on eCommerce, Yet Only Half Optimize Its Profitability
April 25, 2016
Earlier this month, Retail Touch Points wrote about our findings from our recent 2016 State of Digital Commerce Report.
Although 70% of B2B and B2C brands have spent more than $1 million to establish e-Commerce sites, only half agree that their e-Commerce system helps them be as profitable as possible, according to CloudCraze. This indicates that while these companies aren’t afraid to spend money to build an online presence, many sites still lack the proper features and functionalities to provide a strong ROI.