3 CRM Predictions for 2017

December 26, 2016

Mobile will continue to dominate, while agile and cloud technologies will grow even more. 

It’s the end of a year, and that mean’s time for industry predictions for 2017 and beyond. Our product marketing director, Eric Marotta, sat down with Christine Kern, contributing writer at Business Solutions to discuss emerging trends and CRM predictions for the next year.

The B2B industry in particular is undoing massive digital transformation and change–shifting from product-focused to customer-focused marketing. In alignment with this shift, the CRM industry is growing rapidly. Gartner predicts the CRM market will top $36 billion by 2017, surpassing ERP in worldwide market size.

Read what’s to come in the CRM market, and how companies must prioritize mobile, self-service, commerce and agile moving into 2017 and beyond in Business Solutions, “3 CRM Predictions For 2017.”

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