“We now have the chance with the CloudCraze infrastructure to really become more of a hub for our industry.”
Head of Marketplace Division
Adding a marketplace allows businesses the chance to quickly extend their product assortment and available pool of inventory. This applies to both multi-channel and pure play online sellers.
B2B customers want choice, competitive prices, and above all, an outstanding buying experience. A strong marketplace enhances site navigability and establishes a consistent omni-channel experience between the offline and online channels. This directly leads to increased customer loyalty and brand advocacy.
It can be risky and expensive to expand inventory expansion in the traditional business model. You have to plan, buy, store, and ship products without knowing if customers truly desire them. This often results in wasted dollars and time. But a marketplace allows you to increase your product assortment without taking on the perils of merchandising, buying, warehousing, and shipping.
Marketplaces streamline the process to onboard new third-party sellers and products. This makes it easier and more cost efficient to expand products at scale, driving increased traffic, sales, and 2 to 3 times more profitable dollars on those sales than traditional owned products.
B2B buyers and sellers want a streamlined ordering process. Order management allows buyers to more efficiently track their online orders and allows businesses to more easily fulfill and provision products and services.
CloudCraze order management capabilities go beyond traditional distributed order management and provides a data-driven experience to simplify fulfillment operations. Benefits include:
Customers crave more control. Companies across industries are responding to this need by shifting to a subscription-based model – offering customers the power to choose their bundles, how and when they pay, and most importantly manage their upgrades, downgrades and cancellations.
With CloudCraze, offers and subscriptions strategies can easily scale to meet changing business needs. CloudCraze delivers the advanced capabilities that form a superior customer experience, including:
Buyers demand information. They regularly compare and explore products and services online prior to making a purchase. In fact, 80% of buyers engage digitally before they transact with a brand.
CloudCraze empowers your organization to synthesize and curate data. Better inform your buyers’ digital buying experience, no matter the device or where in the world they are. Our catalog management capabilities:
B2B brands must simplify the selling the process online. The challenge is that most complex products are sold offline. Guided selling helps customers more easily purchase your most complex product offerings through the digital channel.
CloudCraze provides an error-free ordering experience for B2B buyers through guided selling:
There’s no simple formula when it comes to B2B pricing. Buyer/seller agreements require the support of a variety of complex pricing options (contract and multi-contract pricing, global price waterfall, optimized pricing, usage-based pricing, periodic payment terms and subscription management). Customers expect access to their specific pricing and promotions – whether shopping online or offline – ensuring their orders and invoices are accurate.
CloudCraze helps you decrease the cost to serve customers and increase sales through its advanced pricing and personalized promotion capabilities:
We live in a global economy. Whether you are a multinational or domestic organization, digital provides a low cost means to expand beyond geographic boundaries. The challenge is scaling your business globally from a single investment.
The CloudCraze platform provides your organization with the capabilities to sell across the globe:
Your customers demand instant access to your brand, the products you sell and relevant offers and content. Curating an engaging experience with embedded content is essential to digitizing your brand.
CloudCraze empowers business users to provide the buyer with a relevant online experience with:
Administrative interfaces are often clunky and developer focused. Business and IT users are required to navigate multiple interfaces, which only grant them a narrow view of the platform. CloudCraze allows non-technical users to manage the business side of commerce through configuration and workflow – and without IT support. An intuitive, role-based administration experience is key to success: increasing internal collaboration, simplifying site maintenance, and accelerating your company’s ROI.
CloudCraze provides a secure, role-based administration environment for business and IT users. Capabilities include:
Head of Marketplace Division
Customer Facing Solutions