How the Right Technology Powers B2B eCommerce Companies

B2B eCommerce companies are staring down several challenges. Today’s selling environment is rife with complex demands and evolving consumer needs. Brands must scale their operations to meet these market changes or risk getting left behind.

The Benefits of Advanced B2B eCommerce Technology

B2B customers demand a more intuitive online buying experience – one that mimics the B2C buying process but can support B2B purchasing complexities. The best way to meet these expectations is to implement robust B2B eCommerce software. The right platform empowers your brand to deliver a seamless, optimized buying experience.

For B2B eCommerce companies, cloud-based technology is a viable solution. Cloud-based commerce solutions streamline both the buying and selling processes, as well as deliver optimal benefits to your business:

  • Cost-Efficiency – On-premise solutions drive up operating costs by requiring more than one system and ongoing, multiple software updates. Cloud-based and CRM-native solutions mitigate the need for multiple platforms, leading to greater cost efficiency savings. Plus, a single platform means fewer technological upgrades, reducing the need to purchase new software every few years.
  • Customer Visibility – You need to know your customers to truly meet their needs. Since cloud-based technology operates from a single data repository, you have access to granular, in-depth customer data. And for B2B eCommerce companies, real-time information enables stronger customer connections.
  • Marketplace Agility – The ability to quickly respond to evolving customer demands separates industry leaders from so-so competitors. Cloud-based commerce technology allows you to adjust strategy based on customer feedback, market trends and more. Plus, you’ll be a step ahead of your competitors.
  • Scalability – Technology should grow with your business. Since technology hosted in the cloud can easily scale anything from product offerings to sales channels, your platform is just as effective down the road as it is today.

B2B ecommerce is a crowded space. But the competition doesn’t mean you need to fall behind. The right technology – and technology partner – can help you stay competitive and poised for growth.

Why B2B eCommerce Companies Find Success With CloudCraze

CloudCraze understands the challenges B2B eCommerce companies are up against. We’re trusted by the some of the world’s largest brands to deliver an agile, robust eCommerce solution that helps them gain a competitive edge in the market without losing sight of customers.The difference in our technology lies in the infrastructure. Built natively on Salesforce,

The difference in our technology lies in the infrastructure. Built natively on Salesforce, CloudCraze’s platform leverages the CRM’s core capabilities to deliver a seamless buying experience through a completely intuitive, transparent solution.

To see how the top 11 B2B commerce platforms compare, fill out the form to the right to download our Forrester report.