Webinar With Forrester: Drive Growth and Customer Satisfaction by Selling Subscription Services Online

From go-to-market strategies to operational efficiencies, businesses across industries continue to move toward subscription business models. Software and high tech companies are accelerating their transformation to a software-as-a-service business model and manufacturers are collecting data and monetizing it through subscription sales. The business benefits of the SaaS model are clear— increased recurring revenue, reduced costs and improved customer loyalty.

In this webinar, guest speaker, Duncan Jones, VP and Principal Analyst at Forrester, will define the best practices for companies seeking to grow subscription revenue, create sound pricing strategies to win new deals and maximize renewals.

Register for the webinar to learn how companies are transforming their digital platforms to sell and service subscriptions using eCommerce.

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Don Davis – Editor in Chief, Internet Retailer and B2BecNews


Duncan Jones – VP, Principal Analyst, Forrester

Duncan contributes to Forrester’s offerings for Sourcing & Vendor Management Professionals and for Application Development and Delivery Professionals. He is a leading expert on business application strategies and how to get the most from strategic software partners, including packaged applications, SaaS, and custom development. By researching enterprises’ experiences in dealing with key software providers, Duncan helps clients create sound sourcing strategies, nurture better supplier relationships, and get better outcomes from their strategic software investments. He also advises software providers on pricing strategies and commercial

Prior to joining Forrester in 2006, Duncan worked for seven years for QAD, an international provider of enterprise solutions for manufacturing companies, in various product management and product marketing roles. Most recently, he had global responsibility for radical changes to QAD’s pricing and licensing strategy.

Duncan earned a first-class degree in mathematics from Hertford College at the University of Oxford and is a member of the Institute of Chartered Accountants in England and Wales.

Andy Peebler – General Manager West Region, CloudCraze

Andy is the General Manager of West Region Business Development for CloudCraze, the enterprise B2B commerce platform built natively on Salesforce. Prior to CloudCraze, Andy served in a variety of leadership roles including Chief Revenue Officer for ICF Olson, a digital agency, and Go-To-Market Lead for Digital Platforms at Accenture in North America. Andy has a long history of advising global companies on eCommerce business models and platforms.

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