Forge a Winning Path to Digital Transformation

Webinar with Forrester and Barco

In today’s digital world, businesses are on a relentless quest for new revenue streams and lower cost models. These emerging and often disruptive business models require a solid business plan and a technology platform on which it can be built. But according to Forrester¹ businesses need a new approach to choosing business applications—one that’s not bloated by requirements-itis, but that focuses on business goals, innovation and agility.

One company, Barco, knows all about it firsthand. A global innovator in engaging sight, sound and sharing solutions, it wanted to transform from a “product purchase” business to an “enabling outcomes” model (including introduction of software-as-a-service business model). To enable this evolution, the company needed a platform that would allow for online orders, support flexible consumption models (e.g. subscription-based pricing), and be deployed quickly to capture the opportunity.

Join the webinar on April 10, 2018 to learn more from guest speakers, Forrester’s Duncan Jones and from Barco’s Diane Léonard, VP Digital Transformation about how to forge a successful path to digital disruption:

  • How to avoid slow, requirements-bloated selection processes
  • The MVP approach to deploying commerce in weeks, not months
  • The ins and outs of business transformation through digital

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Duncan Jones – VP, Principal Analyst, Forrester

Duncan contributes to Forrester’s offerings for Sourcing & Vendor Management Professionals and for Application Development and Delivery Professionals. He is a leading expert on business application strategies and how to get the most from strategic software partners, including packaged applications, SaaS, and custom development. By researching enterprises’ experiences in dealing with key software providers, such as IBM, Microsoft, Oracle, and SAP, Duncan helps clients create sound sourcing strategies, nurture better supplier relationships, and get better outcomes from their strategic software investments. He also advises software providers on pricing strategies and commercial trends.

Diane Léonard – VP Digital Transformation, Barco

As VP of Digital Transformation at Barco, Diane is leading the company-wide change program to foster incremental growth through XaaS solutions. In particular, she is defining and implementing the company’s Digital Engagement Platform including ecommerce, software licensing and the subscription/pay-per-use operations and billing system. In her nearly 10-year career at Barco, Diane has held a variety of strategy and technology-focused positions including SAP applications, new product introductions, hardware and software solutions for the Healthcare, Entertainment and Corporate markets served by Barco.

Register for the Webinar