Grants Sales Reps a ‘24/7 Personal Assistant’

“Our sales team can see the orders that are coming in from eCommerce. So can our customer call center agents. So everybody has the same view of the customer. We’re seeing growth. It’s fantastic.”

- Marta Dalton, Director of eCommerce at Coca-Cola


The Coca-Cola Company is the world’s largest beverage company, offering over 500 brands to people in more than 200 countries. While most people think of Coca-Cola as a consumer business, it is primarily a B2B business. Coca-Cola serves it B2B customers—restaurants, bars and retail outlets—so they can serve the end consumer.

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