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Most brand manufacturers go to market through the typical sales channels — sales reps and distributors. But in today’s digital world, online ordering is fast becoming a business imperative. Customers are researching business purchases online, and when they can, they purchase online. At the same time, distributors expect to engage via branded portal tailored for the distributor’s specific experience. Manufacturers that solve for this imperative quickly will increase revenue and reduce costs. Those that don’t will find their business at risk. Join us to learn more as Andy Hoar, Forrester Principal Analyst premiers his report “A Brand New Day in B2B Commerce. ” Also hear George Scott, CIO GE Power and Water Technologies, describe the value his business realizes from B2B Commerce on Salesforce.
With twenty-five years of experience in the field, George leads the strategic planning and development of solutions for Customer Relationship Management, Field Service management, eCommerce, Mobility and engineering tools.
Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy is the author of Forrester’s B2B eCommerce playbook and is a leading authority on B2B eCommerce business and strategy.